"Imagine" the latest campaign from Lego

 

Jung Von Matt, an agency in Germany created minimalist posters for LEGO’s ‘Imagine’ campaign to keep you guessing. 

A series of print ads show only the most basic of shapes that are used to construct ‘minifig’ forms of well known cartoon characters including; The Simpsons, South Park gang, The Smurfs, Donald Duck and family, Asterix and Obelix, Bert and Ernie, and Teenage Mutant Ninja Turtles. 

 

lego southpark

South park

 

lego donaldduck

Donald duck

 

lego ernieandbert

Bert and Ernie

 

lego ninjaturtles

Ninja Turtles

 

 

Im just not so sure that one would recognize the characters without any explanation. What's your call?

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