Bos Ice Tea and Toyota go convergent Featured

 

It’s great to finally see big brands in South Africa engaging in social media to create ambient campaigns.

The digital age is finally here but will it give traditional media a run for its money? We think it might.  If I got a flyer, I would glance at it (if even) and then probably chuck it away. If I engage with a brand and get something for free I am much more likely to remember it and share it with my friends, and the proof is in the pudding as they say, because here I am, sharing.


These two campaigns are seriously cool and this is what happens when social media meets the physical world (aka convergence). 

 

Tagged under

Leave a Comment

Security code
Refresh

 Subscribe

AGENCY SHOWCASE

TWITTER

  • Popular

  • Recent

  • Comments


  • By Cynthia HammondI want to customize one for myself. Where do I sta... More...

  • By MaxineCool More...

  • By raSIKekse fresh, satta true building, setting the barom... More...

  • By GaleSoon to be legendary. Keep fighting the good fight... More...

  • By GeorgesI can't relate to those who design on a computer, ... More...

  • By GeorgesI wish those who engaged in the KONY trend would s... More...

About

Creative Sovereign is a platform for South African creatives, a place to explore the awe inspiring work that our country produces. We offer professional creatives, students and agencies a platform to showcase their work and connect with like-minded individuals. 

Contact

Feel free to contact us!
We are always looking to connect with likeminded people.

Tel: 011 712 3711

candice@creativesovereign.com